Would you buy weed to #SupportCreators?
March 11, 2021
By giving a portion of proceeds to artists, LOOP/POOL distinguishes itself in Canadian cannabis by putting a message ahead of its products
Author: Nick Laba
Last year was great for the cannabis industry. Last year was terrible for the music industry.
As many indulged in the former, many more lamented the latter.
But if a portion of your puff purchases went to funding artists, would you buy that weed?
LOOP/POOL is Canada’s first so-called social-forward cannabis company, referring in this case to the minimum 5 per cent of proceeds going to fund independent artists who are underserved by existing grant programs.