Where CPG and Retail Converge: Unique Aspects of Cannabis Verticalization

May 9, 2021

“Sundial becomes a stronger and more diverse cannabis company by acquiring Inner Spirit and the Spiritleaf retail store network,” said Zach George, Chief Executive Officer of Sundial

In May 2021 Sundial, a Canadian cannabis Licensed Producer, announced the acquisition of Inner Spirit and its Spiritleaf retail network, taking Sundial’s portfolio of products and layering in a strong retail footprint. And it’s a very strong retail footprint at that, with Spiritleaf being the largest single brand retailer in the Canadian market, opening its 86th store April 2021, with projections to break a 100-store milestone in the summer of 2021 (Disclaimer: Headset provides market intelligence and analytics services for Inner Spirit through point-of-sale data, market intelligence and consumer buying trends that enable a real-time view of sales and store inventory). With this acquisition, you have a cannabis brand extending into cannabis retail — a model not entirely uncommon within cannabis.

Get the full story here, from medium.com.