In-Store Promotions Present Opportunity for Cannabis Brands to Create Connections
March 27, 2019
Article by AdCann, March 27, 2019.
Marijuana marketing in Canada is only permitted in age-gated settings. What better age-gate than inside of a legal cannabis store? If a consumer is inside of one of these storefronts, they have already shown identification and have expressed an interest in purchasing cannabis products. These new retail locations present an opportunity for Licensed Producers to create connections through experiential marketing, face-to-face conversations and classic retail merchandising.