CANNABIS CONSUMERS WANT CONSISTENCY
March 16, 2020
Author: Jacquie Maynard
Since legalization, the price of legal cannabis has been anything but steady. At its debut, it was being sold for, on average, $9.69 per gram. One year later, the national average rose to $10.30. With illicit markets selling at half the price, it’s no wonder that only 28% of consumers buy exclusively from legal sources.
Consumers are looking for a better bang for their buck.