7 Tips to Drive Retail Traffic to Your Cannabis Store Grand Opening
September 2, 2020
Retailers have long known that a grand opening event can be an incredibly effective way of boosting their retail traffic.Cannabis retailers, though, face a number of challenges when it comes to organizing events like these: they can’t give away free cannabis, and in some jurisdictions can’t even advertise their event.
The Covid-19 pandemic has also compounded these difficulties. In the current environment, you need to ensure that you can convene opening events safely. This will mean designing a protocol for keeping your customers safe in store, or even going fully online with a virtual event.